New Collaboration: Hionidis Welcomes Iconic Italian Brand Herno

Hionidis proudly announces its new collaboration with the renowned Italian brand Herno, further strengthening its presence in the premium fashion market and offering Greek consumers access to one of the most refined outerwear collections in the world.

Founded in 1948 by Giuseppe Marenzi on the shores of Lake Maggiore in Northern Italy, Herno was born from a need to withstand the region’s harsh weather conditions. From the very beginning, the brand stood out for its exceptional quality materials and masterful craftsmanship.

Over the decades, Herno has evolved from a traditional raincoat manufacturer into a globally recognized fashion house, synonymous with elegance, innovation, and technological excellence in outerwear. Today, it’s celebrated for seamlessly blending technical innovation with Italian artistry, combining functionality, style, and a deep commitment to sustainability.

Every Herno piece is entirely made in Italy, ensuring complete control over quality and aesthetic detail.

This collaboration marks a bold and stylish addition to the Hionidis portfolio, which continues to invest in high-end, internationally acclaimed brands. Through this partnership, Greek fashion lovers now have the opportunity to explore Herno’s refined collections—offering styles that range from urban sophistication to elevated elegance.

The first Herno collections are now available at Hionidis stores and the official online boutique, signaling the beginning of a collaboration driven by vision, refined aesthetics, and timeless value.