NAPAPIJRI
“FUTURE HERITAGE”
In Fall/Winter ‘24, Napapijri embraces the theme “Future Heritage,” presenting a collection that honours its historic visual codes and elevates them through design and innovation. A reflection on aesthetic continuity, the collection explores the brand’s heritage, juxtaposing past and future, urban and outdoor, tradition and innovation. Photographed in London by Davit Giorgadze, the campaign features actress and singer Patsy Kensit and her son, musician and model Lennon Gallagher (son of Oasis’ Liam Gallagher) as they explore themes of generational harmony, family bonds, and contrasts.
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